Influencer marketing has become an incredibly effective tool for brands to reach their target audiences in a more authentic and engaging way. By partnering with influencers, brands can tap into their followers and leverage their trust and influence to promote their products or services. While not all influencer campaigns are successful, there are certainly some that have truly resonated with audiences and delivered impressive results. Here are 10 influencer marketing campaigns that worked and what we can learn from them.
Daniel Wellington
Daniel Wellington’s #dwpickoftheday Swedish watch brand Daniel Wellington’s #dwpickoftheday campaign was a huge success, with over 1.5 million user-generated posts on Instagram. The brand collaborated with micro-influencers who posted pictures of themselves wearing the watch and encouraged their followers to do the same using the campaign hashtag. The campaign not only boosted sales for the brand, but also helped to establish it as a fashion accessory for millennials.
Dunkin’ Donuts
Dunkin’ Donuts’ #sippintime Dunkin’ Donuts’ #sippintime campaign was a fun and engaging way to promote its cold beverages during the summer. The brand partnered with influencers who shared photos and videos of themselves enjoying Dunkin’ Donuts’ iced drinks, using the campaign hashtag. The campaign garnered over 26,000 user-generated posts and increased sales for the brand.
H&M
H&M’s Coachella campaign H&M’s Coachella campaign was a great example of how to tap into the excitement around a major event to promote a brand. The fashion retailer partnered with influencers who attended the music festival and shared pictures of themselves wearing H&M clothing. The campaign generated over 1.2 million engagements on social media and helped to establish H&M as a go-to brand for festival fashion.
Old Spice
Old Spice’s “The Man Your Man Could Smell Like” Old Spice’s “The Man Your Man Could Smell Like” campaign featuring actor Isaiah Mustafa was a viral sensation, with over 40 million views on YouTube. The humorous ads were a departure from the brand’s previous campaigns and helped to reposition it as a hip and modern brand for a new generation.
Airbnb
Airbnb’s #LiveThere campaign Airbnb’s #LiveThere campaign was a powerful way to showcase the benefits of staying in an Airbnb property versus a traditional hotel. The brand partnered with influencers who shared photos and videos of themselves enjoying local experiences in Airbnb properties around the world. The campaign helped to establish Airbnb as a more authentic and immersive way to travel.
Glossier
Glossier’s #ITGTopShelfie Glossier’s #ITGTopShelfie campaign was a clever way to showcase its products in a natural and relatable way. The brand partnered with influencers who shared photos of their beauty routines using Glossier products, encouraging their followers to do the same. The campaign not only increased sales for the brand, but also helped to establish it as a leader in the clean beauty space.
Adidas
Adidas’ #MyNeoShoot campaign Adidas’ #MyNeoShoot campaign was a great way to engage its young audience and showcase its Neo line of products. The brand partnered with influencers who shared photos and videos of themselves wearing Adidas Neo products and encouraged their followers to do the same. The campaign generated over 21,000 user-generated posts and helped to establish Adidas as a cool and stylish brand for the younger generation.
Coca-Cola
Coca-Cola’s #ShareACoke campaign Coca-Cola’s #ShareACoke campaign was a brilliant way to engage its customers and promote its products. The brand printed popular names on its bottles and encouraged people to share a Coke with friends and family, using the campaign hashtag. The campaign generated over 500,000 user-generated posts and helped to increase sales for the brand
Ocean Spray
Ocean Spray’s #OceanSprayDreams campaign encouraged users to recreate the viral video and post it on their TikTok accounts. The hashtag quickly became a trending topic on the platform, generating millions of views and impressions. The campaign was successful in promoting Ocean Spray’s product and creating brand awareness among a younger audience.
Flabletics
Flabletics’ #FableticsxCamila, encouraged users to post pictures of themselves wearing Fabletics outfits and tag the brand and Camila in their posts. The campaign was successful in creating buzz around the brand and increasing engagement on Instagram. The hashtag received over 200,000 posts and generated over 50 million impressions on the platform. Camila also created several IGTV videos featuring the Fabletics collection, which further promoted the brand to her audience.
