Case Study: Pinsy Shapewear

CASE STUDY: Pinsy Shapewear

After a challenging Q1, we partnered with Pinsy Shapewear in Q2 to help the brand recover losses. Their primary objective was to increase ROI while cutting influencer spend, ultimately building a more cost-effective and profitable influencer program. By refining our influencer strategy, we were able to drive better engagement and improve overall campaign performance.

OBJECTIVES

ROI/ Conversions

Brand Awareness

Decrease Spend

Strategic Partnerships

With ROI as the primary focus, we implemented a strategy that combined partnerships with mid-macro influencers while gifting products to nano creators in exchange for posts. This approach enabled us to reduce costs while leveraging the nano influencers’ highly engaged, niche audiences, broadening reach and maximizing impact with a more budget-friendly approach.

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A post shared by Kelly | Midsize Fashion (@kelly_elizabethxo)

@dyllanmoximxo No need to focus and fret on something you can't change in 24 hours! Checkout @pinsyshapewear and use my code DYLLAN for 10% off! #pinsypartner #pinsyshapewear #cuteshapewear #plussizeshapewear #wearableshapewear #curvyshapewear #curvystyling #plussizefashion #GRWM ♬ original sound - Dyllan the Chunky Cutie ✨

@torii.block I’m telling you, this @Pinsy Shapewear bodysuit is unmatched. And they're having an amazing Memorial Day Sale from now until May 30th! It's tight where you’d want it, breathable for summer and I DONT NEED A BRA 😭 like I don’t think you understand. My ladies need support on another level. The Ferrari of bodysuits 🙌🏼 use code TORIB10 for a discount #pinsypartner #pinsyshapewear #cuteshapewear #midsizesummerstyling #plussizesummerstyling ♬ original sound - Tori

Results

54 76%

2.3M

$20

Influencer posts created by 47 creators

ROI Increase

Impressions with 117K engagements

CPM (down from $52) and 0.38 CPE (down from $1.01)