After a year of minimal results from working with influencers on YouTube, Aeropress partnered with us to revamp their strategy. Our goal was to boost ROI, optimize their YouTube efforts, and expand visibility by reaching new audiences. By refining influencer selection and incorporating more engaging content formats, we successfully increased brand awareness and drove measurable growth in both reach and conversions.
OBJECTIVES
Brand Awareness
Audience Education
Increase ROI
Strategic Partnerships
For this YouTube campaign, we pivoted from traditional ad-style videos that began with “this video is sponsored by” to a more strategic approach. We focused on integrating the product into natural outdoor settings and creating in-depth reviews that showcased the product in action. This seamless integration allowed the content to feel more authentic and engaging, blending effortlessly into the creators’ videos while still highlighting the product’s features. As a result, the campaign achieved higher viewer retention and stronger audience trust.