With the rise of influencer marketing comes the need for brands to ensure that their campaigns are FTC-compliant. The Federal Trade Commission (FTC) is responsible for ensuring that advertising is truthful and not deceptive. In this blog post, we’ll explore how to ensure that influencer marketing campaigns are FTC-compliant.
Disclose relationships between brands and influencers T
he FTC requires that influencers disclose their relationship with a brand when promoting a product. This means that influencers must make it clear that they are being paid or given a product in exchange for their endorsement. Brands should provide clear guidelines for influencers on how to disclose their relationship in a way that is easily understood by their followers.
Use clear and conspicuous disclosures
Disclosues should be clear and conspicuous. This means that they should be easy to understand and clearly visible to the consumer. Disclosures should be placed in a location that is easily seen and not hidden among other content. Brands should also avoid using vague language, such as “thank you” or “sponsored,” and use specific language that clearly indicates the nature of the relationship.
Monitor influencer content
Brands should monitor influencer content to ensure that influencers are disclosing their relationship in a clear and conspicuous manner. Brands should also ensure that influencers are following any other guidelines they have provided, such as messaging or branding requirements.
Educate influencers
Brands should educate influencers on the FTC guidelines and provide them with clear instructions on how to comply. Brands should also ensure that influencers understand the importance of compliance and the potential consequences of non-compliance.
Be aware of new guidelines and updates
The FTC is continually updating its guidelines, and brands should stay up-to-date on any new requirements or changes. Brands should also ensure that their influencer marketing contracts include language that reflects the latest guidelines.
It’s essential for brands to ensure that their influencer marketing campaigns are FTC-compliant. By disclosing relationships, using clear and conspicuous disclosures, monitoring influencer content, educating influencers, and staying up-to-date on new guidelines and updates, brands can run effective and FTC-compliant influencer marketing campaigns that build trust with their audience.
