As we move further into 2023, it’s clear that user-generated content (UGC) continues to be a powerful tool for businesses looking to engage with their audience. In this blog post, we’ll take a look at some of the most successful UGC campaigns of 2022, and what made them stand out.
#ShareYourSmile by Colgate
#ShareYourSmile campaign invited customers to share photos of their smiles on social media, with the promise of a donation to Smile Train, a charity that provides cleft lip and palate surgeries to children in need. The campaign was a huge success, generating thousands of user-submitted photos and raising awareness for a good cause.
#LiveForNow by Pepsi
#LiveForNow campaign encouraged customers to share photos and videos of their most exciting moments on social media, with the chance to win prizes and be featured in a Pepsi commercial. The campaign was a hit with younger consumers, who loved the opportunity to show off their adventurous spirit.
#ShareYourEars by Disney
#ShareYourEars campaign encouraged fans to share photos of themselves wearing Mickey Mouse ears on social media, with the promise of a donation to Make-A-Wish. The campaign was a huge success, generating over $3 million in donations and showcasing Disney’s commitment to corporate social responsibility.
#MyCalvins by Calvin Klein
#MyCalvins campaign invited customers to share photos of themselves wearing Calvin Klein clothing on social media, with the chance to be featured on the brand’s website and social media channels. The campaign was a huge success, generating millions of user-submitted photos and helping to cement Calvin Klein’s status as a leading fashion brand.
#EveryColorIsBeautiful by Pantene
#EveryColorIsBeautiful campaign celebrated the beauty of all hair types and colors, encouraging customers to share photos of their hair on social media. The campaign was praised for its inclusive message and generated a huge amount of user-generated content.
What made these campaigns successful? There are a few common elements that made these UGC campaigns stand out. First, each campaign had a clear message or theme that resonated with customers. Whether it was promoting a good cause or celebrating diversity, these campaigns tapped into something that customers cared about.
Second, each campaign offered a clear incentive for customers to participate, whether it was the chance to win a prize, be featured on a website or social media channel, or contribute to a good cause. By offering tangible benefits for participation, these campaigns were able to generate a high volume of user-generated content.
Finally, each campaign was well-executed and promoted across multiple channels, including social media, email, and other marketing channels. By using a variety of marketing tactics, these brands were able to reach a wide audience and generate buzz around their UGC campaigns.
UGC continues to be a powerful tool for businesses looking to engage with their audience in 2022. By following the examples set by these successful UGC campaigns, brands can create campaigns that resonate with customers, offer clear incentives for participation, and are well-executed and promoted across multiple channels.
