CASE STUDY: Custom Comfort Mattress
Based in SoCal, Custom Comfort Mattress was new to the influencer space when we began our collaboration. They aimed to partner with celebrities and macro influencers to gain traction and raise awareness for their locally made mattresses. This campaign specifically targeted the SoCal market, allowing us to engage with prominent reality TV stars as well as local creators who resonated with the community, effectively amplifying the brand’s message and reach.
OBJECTIVES
Brand Awareness
Collect UGC for Socials
Educate Audience on Custom Comfort Mattresses
Strategic Partnerships
For this partnership, we sourced local influencers from the LA and OC regions, successfully collaborating with notable figures like Lauren Shortt from Selling Sunset and Jennifer Pedranti from Real Housewives of Orange County. Their involvement not only enhanced brand visibility but also established a strong connection with the target audience. This strategic alignment with recognizable personalities helped to further reinforce Custom Comfort Mattress’s reputation as a trusted local brand.
Results
8
32
2.1M
Influencers activated that were a mix of reality TV stars and micro creators
Influencer posts created (12 stories, 17 Reels)
Total views with 13.7k engagements across Instagram
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