CASE STUDY: HERSTYLER

In 2019, we teamed up with HerStyler, a hair care brand, to boost awareness and create excitement around their hair tools and serums during the holiday season. We launched the #HerStylerHolidays campaign, guiding all creators to showcase festive hairstyles while demonstrating how effortlessly HerStyler tools can be used. This approach engaged audiences and highlighted the brand’s ease of use during a key shopping season.

OBJECTIVES

Increase

Instagram Following

Educate Audience 

Brand Awareness

Strategic Partnerships

For this holiday campaign, HerStyler focused on collaborating with a diverse group of women to highlight how their hair care products cater to various hair types and effortlessly create holiday styles. With a limited budget, we strategically partnered with micro-influencers known for their high engagement and predominantly female audience. This allowed us to maximize reach, build awareness, and provide effective product education while staying cost-efficient.

Results

19

20%

57.2%

 981.7K

Influencer posts created 

Following increase during the time the campaign was live

positive sentiment with 27.4% saying they’d consider purchasing and 12.9% saying they “love” the product.

Total Reach with 20.3K likes across Instagram 

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