Profile Set Up: Luz Garments

As a new brand, Luz Garments needed assistance in launching their Instagram presence. Despite having a great product and a strong message, they struggled to establish their online visibility. We collaborated closely with Luz’s founder to build their Instagram page from the ground up, creating content that was ready-to-post and highlighted their luxury pajamas in an elegant, engaging way. Our strategy emphasized the brand’s unique value, helping them connect with their target audience and grow their online presence.

Our Instagram Launch Strategy

1. Create a Strong Visual Identity

We collaborated with Luz’s founder to craft a cohesive visual identity that captured the essence of their brand.

2. Content Mix

We leveraged all of Instagram’s features, incorporating a mix of Reels, Posts, and Carousels to help Luz Garments reach a broad and diverse audience.

3. Focus on Storytelling

We really leaned into storytelling to share the special journey behind Luz Garments’ pajamas. Each piece is hand-painted in India by a wonderful family that Luz works closely with, adding a personal touch and rich history to every item.

4. Engage Creators & Collect UGC

We reached out to a select group of micro-influencers and UGC creators to generate authentic content for the pajamas, helping us effectively tell the brand’s story while reaching new audiences.

5. Include Real Reviews

We made sure to include real reviews from Luz’s Amazon page to bring an extra touch of authenticity and trust to the brand’s messaging. By sharing the genuine feedback from happy customers, we helped showcase the quality and charm of the pajamas.

Creative Strategy

Include Reviews:

Since Luz Garments primarily sells on Amazon, we gathered reviews from their Amazon page to highlight real customer experiences with the pajamas. By showcasing these genuine testimonials, we not only built trust with potential buyers but also illustrated the quality and comfort of the products through the voices of happy customers.

Photoshoot Content:

To create a cohesive presence for Luz Garments, we organized a fun photoshoot that beautifully showcased the pajamas and highlighted their luxurious details. This vibrant imagery not only brought the brand to life but also captured the comfort and style of each piece.

Storytelling Posts:

Since Luz Garments collaborates closely with a family in India, we included heartfelt posts that honored Pink City, Jaipur, and celebrated the rich textiles used in their pajamas. These storytelling posts highlighted the artistry and tradition behind each piece, allowing our audience to connect with the brand’s unique heritage and the craftsmanship that goes into every garment.

UGC:

As a new brand, it was super important for us to get the pajamas into the hands of creators to gather genuine reviews and bring a human touch to the feed. By partnering with these creators, we showcased real people enjoying the pajamas, adding authenticity and relatability to the brand while encouraging potential customers to see themselves in the cozy, stylish pieces

Results

As a result of our efforts, the Luz Garments account ended up with content that was cohesive, engaging, and beautifully showcased both the pajamas and the brand story. We created ready-to-post content for the team, making it easy to share and connect with their audience in a meaningful way. As a new brand, this helped build a consistent presence on Instagram for Luz while also effectively sharing their unique story and values with a wider audience.